Hello, I’m Cavan.
For over a decade, I’ve been a lead product designer focused on launching new products, accelerating companies, and disrupting stagnant industries.
Select projects
Rockbot Digital Signage
Simplifying management of screens across multiple locations solves an industry pain point.
Rockbot Enterprise
Flexible configuration allows Rockbot to uniquely align with businesses of all types.
Counsyl Genetic Results
Clear results and direct access to genetic counselors takes the burden off physicians.
A little about me
Driven by passionate self-learning, I got started in design as a multi-media generalist. That broad skill set allowed me to thrive in unstructured startups, happily tackling blank canvas projects that lacked problem definition or success criteria. Over the past decade, I’ve focused on refining collaboration, organization, and craft skills that allow me to lead end-to-end design of complex digital products.
My path
Where I’ve been
In high school, I spent a lot of time exploring Photoshop. This passion led me to design and sell T-shirts, prompting me to create a website for my fledgling company. Designing websites captivated me, and my T-shirt company was quickly forgotten as I dedicated all my free time to web design. This passion drove me to pursue a dual major in college that essentially covered graphic design, digital design, and front-end development. This versatile skill set secured me a position at a genomics startup, Counsyl, where I handled all design tasks and front-end development for their foundational marketing materials and product experience. As I connected with Counsyl’s customers and better understood their needs, the groundwork for my user-driven UX focus began to solidify.
Where I’m at
Following Counsyl, my broad skill set with a UX focus appealed to another startup: Rockbot. Over the past six years, I’ve worked with product, dev, and business leaders to refocus Rockbot’s business and target clientele. We launched three new products and overhauled the platform across mobile, dashboard, and TV interfaces. I joined a company that catered to local bars and restaurants and played a pivotal role in transforming it into the preferred media service for prominent brands such as Planet Fitness and Walmart.
Where I’m heading
I am seeking an opportunity to work alongside specialized colleagues to enhance my craft, thrive within a structured design team, and continue designing on-point experiences at scale.
My skills
Craft
Problem framing
Qualitative research
Collaborative iteration
Simplifying complexity
Design systems
Prototyping
Quantitative feedback
Culture
Collaborative
Self-directed
Mentor
Over-communicator
Organizer
Adaptable